Photographer Benjamin Von Wong has become well known recently for his large photography projects that have far reach on social media and simultaneously carry a social message. This time, his message is plastic pollution in the form of plastic bottles, not the most exciting of subjects. To make the subject a bit more flashy and appealing he sought the help of a colorful mermaid, and a project was born.

For the project he borrowed 10,000 plastic bottles, found volunteers, a warehouse space to use, cleaned and de-labeled said bottles, all the while documenting the entire process to hopefully bring awareness to the permanence of plastic on our earth.

Find all the full details of this project here.

If you would like to support this cause, you can by signing the Mermaids Hate Plastic pledge to reuse your water bottle here.