Adobe has announced the November release of two new products: Creative Cloud and Touch Apps. The Creative Cloud will allow users to access desktop and tablet apps, access creative services and share work. By early 2012, it will give access to the new Touch Apps as well as Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro and After Effects. Adobe will also be releasing new tools such as Adobe Edge and Muse. Pricing has not yet been announced.

Touch Apps includes six touch screen applications for tablet or mobile devices. Based on the Creative Suite, the Touch Apps include: Photoshop Touch, Collage, Debut, Ideas, Kuler and Proto. These all built on the Adobe Carousel app announced previously. Touch Apps will be available for Android devices from November, with iOS probably following in early 2012. Each app will be priced at $9.99.

Adobe Unveils Creative Cloud.

Company Radically Re-imagines Creative Software.

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Cloud, a major new initiative from the company that radically redefines the content creation process. Adobe Creative Cloud will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work. Adobe Creative Cloud is being announced in parallel with a new set of Adobe Touch Apps for content creation on tablet devices (see separate release). These stunning new apps bring professional-level creativity to millions of tablet users – from consumers to creative professionals – and utilize hosted cloud-based services to share files, view them across devices or transfer work into Adobe Creative Suite® software for further refinement.

“Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, chief technology officer at Adobe. “The move to the Creative Cloud is a major component in the transformation of Adobe.”

Introducing Adobe Creative Cloud.

The initial introduction of Adobe Creative Cloud is centered around an innovative collection of Adobe Touch Apps that re-imagine creative software for the mobile age and enable tablet devices to be an integral part of the creative process. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage. It will quickly develop into a service that will deliver access to Adobe’s flagship creative applications and services and become an essential resource for anyone interested in creativity – all at a highly attractive price. By early 2012, Adobe Creative Cloud is expected to include the following:

• Applications – Access to the portfolio of Adobe Creative Suite tools as well as the six Adobe Touch Apps announced today. The offering will include industry-leading desktop tools such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects® and innovative new tools such as Adobe Edge and Muse.
• Services – Key Adobe Digital Publishing Suite technologies, for delivering interactive publications on tablets; a tier of Adobe Business Catalyst, for building and managing websites; and new design services, such as the ability to use cloudbased fonts for website design, via technology acquired by Adobe through its acquisition today of Typekit Inc. (see separate release).
• Community – Capabilities that encourage creatives to present and share their work and ideas with peers around the world and a forum for feedback and inspiration that will foster connections between creative people. Adobe Creative Cloud will become a focal point for anyone creative.

Pricing and Availability.

Pricing details regarding Adobe Creative Cloud and its expanded capabilities around applications, services and community will be announced in November 2011. For more information, visit the Adobe Creative Cloud page. Adobe will continue to offer all its creative products as standalone offerings, including Adobe Creative Suite editions and flagship individual Photoshop, Illustrator, InDesign and Dreamweaver.

Adobe Touch Apps Redefine Creative Software.

Six New Tablet Apps Kick-Start Major Company Initiative: Adobe Creative Cloud Adobe MAX 2011.

October 03, 2011 12:49 PM Eastern Daylight Time LOS ANGELES - At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Touch Apps, a family of six, intuitive touch screen applications, designed for Android tablets and Apple iPad that enable anyone to explore ideas and present their creativity anytime, anywhere. Inspired by Adobe Creative Suite® software, these stunning new apps bring professional-level creativity to millions of tablet users. The apps address multiple areas of the creative process: image editing; ideation; sketching; mood boards; website and mobile app prototyping; and presenting finished work. They are headlined by Adobe Photoshop® Touch, a groundbreaking app that brings the legendary creative and image-editing power of Photoshop to tablet devices for the first time.

Available soon as standalone apps, Adobe Touch Apps are essential components of Adobe Creative Cloud, a major new company initiative also announced today (see separate release). Adobe Creative Cloud will become a worldwide hub for creativity, where millions can access desktop and tablet applications, find essential creative services, and share their best work. Files created via Adobe Touch Apps can be shared, viewed across devices or transferred into Adobe Creative Suite software for further refinement – key features of Adobe’s vision for the Creative Cloud. With stylus capabilities expected to become a key feature on some next generation tablets, Adobe Touch Apps are designed to work with both finger and stylus input.

“Adobe Touch Apps deliver high-impact creative expression to anyone who has a tablet,” said Kevin Lynch, chief technology officer, Adobe. “With Adobe imaging magic coming to tablet devices, new apps like Photoshop Touch will open your mind about the potential of the touch interface for creativity and demonstrate that tablets are an essential part of anyone’s creative arsenal.”

Adobe Touch Apps Redefine Creative Software.

Anticipating the way people are integrating tablets into their everyday lives, the new family of Adobe Touch Apps empowers users to create on tablet devices (see below for supported devices) freeing them from the desktop or laptop computer. The new Adobe Touch Apps include:

• Adobe Photoshop Touch lets users transform images with core Photoshop features in an app custom-built for tablets. With simple finger gestures, users can combine multiple photos into layered images, make popular edits and apply professional effects. The tablet-exclusive Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep and then what to remove. With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges, such as hair, are easily captured when making selections. Additionally, the app helps users quickly find images, share creations, and view comments through integration with Facebook and Google Search. Using the syncing capabilities that are a component of Adobe Creative Cloud, files can be opened in Adobe Photoshop.
• Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards. Features include importing of images, four customizable pen types for drawing, adding text, and applying color themes. A virtually unconstrained canvas grows as needed to accommodate more assets. Files can be shared or transferred for access in Adobe Photoshop.
• Adobe Debut allows users to present designs to clients and stakeholders virtually anywhere. Adobe Debut quickly opens tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet, including Photoshop layers and Illustrator® art boards. Feedback is gathered using a markup pen tool to add notes and drawings on top of the work.
• Adobe Ideas is an easy-to-master, vector-based tool for drawing. By using a stylus or finger, strokes appear smooth at any zoom level. Starting with a blank canvas, users can choose color themes, and pull in tablet-compatible image files that can be controlled as separate layers. Finished results are easily accessed in Adobe Illustrator or Photoshop.
• Adobe Kuler makes it easy to generate color themes that can inspire any design project. Color can be explored and discovered, with hundreds of thousands of Kuler themes already available via the creative community. Social engagement in the community is enhanced by rating and commenting on themes, which can be exported as color swatches for Adobe Creative Suite projects.
• Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet. Ideas are communicated and shared with teams and clients using a touch-based interface. Gestures quickly express a design concept, explain website structure or demonstrate interactivity. The wireframe or prototype then can be exported as industry standard HTML, CSS and JavaScript, and shared in popular browsers for immediate review and approval.

Adobe Touch Apps build on the launch of Adobe Carousel, the only photography solution that gives access to your entire photo library across your tablets, smartphones and desktops — no storage issues, no manual syncing hassles. Enjoy all your photos anywhere you are, and make them look terrific using the same powerful photo-processing technology as Adobe Photoshop Lightroom® software.

Pricing and Availability.

Adobe Touch Apps will be available for Android devices in November 2011. Adobe expects to make an announcement regarding iOS availability in early 2012. Adobe Ideas is already available for the iPad. Introductory pricing is US$9.99 for each app. Access to the file viewing, sharing and transfer functionality of Adobe Creative Cloud is included in the price of each Adobe Touch App. Details regarding pricing of the Adobe Creative Cloud and its expanded capabilities around applications, services and community will be announced in November 2011.