Article Summary:

Nikon PR department has scored another possible home goal by posting the statement on its Facebook page “A photographer is only as good as the equipment he uses…” in connection with whether people use Nikkor lenses. At the time of writing, this has drawn 3,505 comments. Nikon has subsequently published an apology which, again at the time of writing, has only drawn 544 comments.

Nikon also recently published a press release saying that it has nothing to say, so it would seem that their PR department is in some disarray. However, cynically the Facebook post has probably drawn more people onto the Nikon Facebook page than they would otherwise achieve so perhaps far from being a PR gaff, this could be touted as a success.