Italian photographer Enzo Dal Verme has posted an animated video onto YouTube highlighting the issue that affects many creative professionals; those that expect to use imagery in return for “exposure”. From Enzo’s blog:

“.. .The booklet, she assured me, was totally nonprofit, published only for scientific purposes. As a formality, she also enclosed a release: two pages of perfect legalese clearly prepared by a lawyer. I was asked to sign away my unlimited and worldwide rights to my pictures. This trick reminded me of what happened with a very famous brand. The head of the marketing department wanted to publish my interview in their newsletter. After interviewing me, as a final insignificant formality, he asked me to sign a similar release. In order not to waste time, to all those “clients” I am now sending to them a link to this video.”