In addition to the A77 SLT detailed in an earlier post, Sony also launched the NEX-7 EVIL camera yesterday. In a recent editorial, reposted on the Wetpixel forum, the team at DivePhotoGuide were critical of the NEX-7’s predecessor, the NEX-5, due to its poor control layout, and shutter lag. It is interesting to note that the NEX-7 has completely redesigned controls and claims a:

“shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world.”

Lens choice may still present a challenge, particularly for underwater use.

Sony introduces the NEX-7: all-in-one compact interchangeable lens camera with 24.3 megapixel resolution. Supreme imaging plus pro performance and handling coupled with creative options.

• 24.3 effective megapixels Exmor APS HD CMOS sensor.
• Quick, responsive autofocus and world’s fastest (0.02 sec) release time lag.
• Quick, versatile new TRINAVI control.
• High-resolution XGA OLED Tru-FinderTM and built-in flash.
• Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio l 10fps continuous shooting (Speed priority mode).

NEX-7 front SEL1855 flash up

Sony takes pro-quality imaging and creative options to new extremes with the easy to use α NEX-7. Styled in magnesium alloy for strength and premium looks NEX-7 weighs a travel-friendly approx. 291g (camera body only). The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s image processing engine.

This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors dusk. Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.

The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.

The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinderTM for precision framing and focusing. This precision electronic view gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.

The XGA OLED Tru-FinderTM is complemented by a 7.5 cm (3.0”) Xtra Fine LCD that can be angled up to 90° up or 45o down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast with dramatically reduced on-screen reflections.

At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.

Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shoot quiet scenes. In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects “in camera”, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.

Lenses and accessories.

The world’s first mount adaptor with built-in Translucent Mirror TechnologyTM, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of A-mount lenses for both still image and video shooting. The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches a dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.

The α NEX-7 ultra-compact interchangeable lens digital camera by Sony is available from November 2011.