A video posted on YouTube shows the making of a recent advertisement for Rip Curl that involved using 52 Canon DSLRs. Timeslice Films employed a “bullet-time” style technique in Malaysia’s Sunway Lagoon wave pool. The “bullet time” effect owes much to the techniques used in the fight scenes of the famous Matrix movies and this is its first use in a promotional surfing video. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski and their movements captures sequentially by a gantry of 52 Canon 5DMkII cameras.