New non-governmental organization XOOC has published a mini-documentary about the bull sharks of Playa del Carmen, Mexico onto Vimeo. Twenty five sharks, including pregnant females, were caught by fishermen in the area during November 2010. The animals were taken for their fins and this effectively destroyed a fledgling shark tourism industry in the area.

The film attempts to underline that those sharks had the potential to be great sustainable assets to the tourist industry, and that these earning are now lost.